Burberry with digital to attract Chinese consumers ~
In Burberry China stores, all employees will be equipped with Apple’s iPad, to help customers booking the product. Burberry has a total of 5,000 products.
Burberry in March launched for the Chinese consumers online shopping site, polylactic acid A186F card transformation program.There are rivets decorating the price of RMB 40000, motorcycle leather jacket price of RMB35,000. Consumers can also use the Chinese online chat Tissot system to enjoy 24 hours customer service.
On April 21 news, Burberry has announced its first fashion show in China on its global website and the Chinese Burberry website. Chinese website is launched in February. The application of holographic projection techniques to create a real model and fake model of the combination of images, to create a magic or real consequences in the show.
Allen said that China is now the fastest growing market for Burberry, and will be the next five years for the company’s largest market. At the end of the third quarter of December, the Chinese store sales for at least one year increased by 30%, and global revenues grew 27% from the same period last year to ￡ 470 million ($ 768 million).
For Burberry, the Chinese consumers in the Chinese state are concerned.
Young Chinese consumers are promoting the promotion of global luxury business. Younger consumers are also the whirlpool of China’s e-commerce. A lot of luxury goods retailers are building a website to facilitate the Chinese people to buy handbags and other high-end products.
Allenz said that for the Chinese tourists often go to travel and shopping in other countries, Burberry for these stores equipped with about 50 can speak vulgar words and Cantonese sales representatives.
Burberry also created an account in happy network and watercress network , as well as Youku online. At the same time also opened Sina microblogging, announced two Chinese celebrities on Burberry’s criticism, the current Burberry in Sina microblogging fans across the 90,000 people.
On the evening of November 1, Burberry opened in Hong Kong’s new flagship store, fashion godfather Tony was invited to attend, and Sammi Cheng, Li Zhiting, Huang Weiwen, Xu Hao Ying and other fashion people with a large fashion taste. That night, good at managing the rich color of Tony and then play “color” nature, stunning steal the spotlight.
As one of the leading players in the fashion circle, sharp eyes, keen sense of smell, and gall “color” extraordinary, able to control a variety of fashion style, Tony has become a lot of big international guests, in a variety of important Fashion occasions can see his shadow.
At the scene, Tony is also generous to teach people, said at the moment concerned about the latest fashion information, but also to boldly try to open the attitude to meet the trend, show their fashion attitude and style.
Sammi Cheng Burberry brand Hong Kong Pacific Place flagship store activities, this new store area of 21,500 square feet (about 2000 square meters), is the world’s largest Burberry store. Shop design follows the concept of Burberry concept in the store set up a first-class audio and video display space, the reality and digital virtual elements into one.